Job Description
Marketing Manager -Japanese Bilingual Job Num: 57476
h5 Job Description Job Title: Marketing Manager Industry: Animation/Entertainment Location: Encino, CA Work Style: Hybrid (2-3 times/week at office) Work Hours: 9:00am - 6:00pm (1 hour lunch break) Pay: $70k-110k/year A Japanese entertainment company is looking for a Marketing Associate.
Must be bilingual in Japanese/English. (Speak/Read/Write)
- Lead, mentor, and develop a regional marketing team, including functions such as publicity and social media.
- Create and implement regional marketing strategies to drive traffic, grow brand awareness, and engage communities through social media, fan events, and paid media.
- Align global objectives with impactful regional initiatives, ensuring cohesive branding and efficient asset creation while promoting innovation.
- Set long-term regional goals and prioritize initiatives in collaboration with global marketing teams.
- Oversee regional IP initiatives, marketing campaigns, and cross-business efforts to drive conversation and earned media reach.
- Manage regional marketing budgets to optimize ROI.
- Collaborate with executive leadership on regional publicity efforts and lead event strategy, including premieres and fan events, ensuring strong presence and satisfaction with Japanese content partners.
- Oversee all marketing programs involving high-profile brands such as Crunchyroll, Hulu/Disney+, Amazon, and Netflix.
- Monitor and evaluate distribution partners' marketing performance and identify areas for efficiency and improvement.
- Manage brand campaigns, including campaign/asset planning and production-timelines, deliverables, resources, and requests.
- Coordinate with Japan-based production teams for special content and promotional needs.
- Use data to inform best practices, streamlining operational workflows.
- Develop and execute social media strategies to grow followers and engagement across platforms.
- Maintain a content calendar for all social channels, collaborating with internal teams to generate user acquisition-driven content.
- Work with cross-functional teams (content, brand, planning, engagement, licensing) to develop and maintain editorial and promotional calendars.
- Manage the official YouTube channel for both monetization and promotional strategy.
- Support special projects as requested.
- Fluent in Japanese and English.
- Bachelor's degree, preferably in Marketing.
- 5+ years of experience in digital marketing (experience in SEM, SEO, or paid social is a plus).
- Knowledge of VOD licensing, industry windowing, and holdbacks.
- Experience in media industry and post-production workflows.
- Strong analytical and results-driven mindset, with the ability to tell compelling stories using campaign data.
- Proficiency in Adobe Creative Suite or similar design/video editing tools.
- Proven marketing experience with YouTube and major social media platforms.
- Deep knowledge of and passion for anime and manga is a strong plus.
- Expertise in social analytics tools (e.g., Hootsuite, Sprout Social, Buffer).
- Proficient in Microsoft Office Suite, Google Workspace, Slack, and Adobe Photoshop.
- Exceptional communication and collaboration skills, both written and verbal.
- Solid graphic design and video editing capabilities.
- Highly attuned to pop culture and current trends.
- Well-versed in SVOD, AVOD, FAST, and theatrical distribution landscapes.
- Experienced in managing, mentoring, and developing cross-functional marketing teams.
- Passionate and curious about all aspects of entertainment and brand marketing.
- Naturally communicative and able to distill complex concepts into simple messaging.
- Comfortable in a fast-paced, dynamic environment with high intellectual curiosity.
- Solution-oriented mindset with a proactive approach to problem-solving.
- Agile and goal-driven, with a strong desire to take on challenges.
- Enthusiastic about anime and its global cultural impact.
To apply please email your resume to asasaki@pasona.com.
#LI-AS1
Job Details City: Encino
State: CA
Job Type: Permanent Job
Salary High: 110000.00
Salary Low: 70000.00
Languages: English;Japanese
Hours of Operation: 9-6
Benefits: Health Ins;Dental Ins;Vision Ins;401K;Long-term Disability;Paid Time Off;Paid Holidays
Contact Information Job Owner: Amiri Sasaki
Job Owner Email : asasaki@pasona.com
Job Tags
Permanent employment, Work at office,